Three partners from different backgrounds – industrial designer, musician and high-tech, combined forces to bring the next big thing to Israel, something that could change the culture of urban cycling. We have our offices and studio in Herzliya Pituach, in the heart of the industrial area, where the magic happens. On our day to day, We keep looking for the perfect combination, testing countless frames until we find the perfect match with the All in One smart wheel, something that will provide an unforgettable riding experience. Whether it’s a cruiser, single speed or folding, it have to be beautiful, fast and most important – feel like a bicycle. In our studio we also design bicycle frames, make collaborations with other designers (not only from the bicycle industry), and especially look for projects that will make us (and our customers) feel good.
Our mechanics are committed to the highest standards and holds years of experience not only in wheel building, but also in the geometry of hoops and spokes. With uncompromising attention to details we manufacture wheels at the highest level while integrating smart motors.
Repairs of the Zehus All in One smart wheel made at our studio. We are certified by Zehus S.P.A as an official service center and are competent to handle any problems related to the engine. Using a sophisticated diagnostic software, we can replace any defective parts with new ones.
We keep on manufacturing Tylor made bicycle frames under our brand - EC. In an attempt to take all our insights from the smart wheel and pour them into a mountain-urban hybrid chassis that will bring performance and harmony between rider and engine to new heights.
We have ability to develop any needed part. All development goes to our engineering department for development, manufacturing and testing. All to ensure safe and smart products.
Our studio is located in the heart of an industrial area in Herzliya Pituach, surrounded by garages, hidden from the street and kind of underground ... We invited you all to come over, test ride the bicycles, have a good cup of espresso or a cold beer.
There is a bicycle track that starts outside of our studio up to the beautiful sea shore of Herzliya Pituah, where it connects to the boardwalk. Book a time and come over for a test ride, feel the bike perform on shore, up and down hills with the breeze in your face.
Renovated PEUGEOT single speed VINTAGE bike. Sandblasted and repainted. With VELO ORANGE accessories to go with the look: mud guards, Saddle, Pedals, bars, kickstand - fully equipped. With the ZEHUS smart wheel. Size 54, Weight 15.5 kg Price: 2250$
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7005-grade aluminium track frame, SRAM Omnium cranks, bladed track fork, Ritchey stem and seat post. Our most responsive and powerful machine yet. Combined with the Smart Wheel and weighs only 11Kg. Price: 2000$
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Blue & white frame, red & yellow stripes. Matching saddle, bars and logo. unique model in Israel - one of a kind. Combined with the Smart Wheel and weighs only 15Kg. Price: 1500$
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4130 CORE-LINE -54. only prototype of its kind. option to change the grips and saddle to black (if you don’t like getting your white grips dirty…) Combined with the Smart Wheel and weighs only 15Kg. Price: 1700$
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As soon as we saw the first FOFFA black edition, we immediately knew we had to invite renowned Israeli designer, PILPELED, to use the bikes as his canvas. Applying PILPELED’s design onto the FOFFA black frame was no easy task. We created laser-cut stencils to make sure all the fine details of his work translated and as you can see in our short film, the results are astounding.
Please let us know if you have any questions
