electric concepts €0.00

The motor is the heart

The best thing the smart wheel does in comparison to a regular electric bike is to keep the features we love so much in a regular bicycle. The smart wheel "feels" the rider and syncs perfectly to each pedal turn, using a sophisticated system equipped with a variety of sensors.

The smart wheel monitors the nature of the ride (speed, pedal rate, slope) and decides in real time whether to provide additional power to the rider or to transfer energy from the ride to the battery. With this capability you can stop thinking about the battery bars and just enjoy the road.

ZHUES smart wheel integrates naturally during riding, giving the rider 10 times more power than regular pedaling. Up hills will feel like a plane, long distances will feel short and easy. With the smart wheel your bicycle will feel and look like a bicycle - only faster.
Electric Cruiser Bike

The Electra Townie® Plus! is an easy-to-use, pedal assist bike with surprising power that’ll make you want to go forever.

High-Performance Folding Bike

The lightest and most compact folding & electric bicycle in the world!

Premium Urban Electric Bike

The E-Moulton E-Bike is a different breed altogether, a fascinating mix of old and new, lightweight (13.8kg) unusual appearance with special features.

Single Speed Electric Bike

The FOFFA BOOST offers the perfect combination of classic design along with modern, innovative and powerful technology.


What's the difference between an
electric bike
and a smart wheel?
Watch and find out
Ori Elishar
karate Instructor
I really mean it, before I met the advertisement of the bike on FACEBOOK, I fantasized about such a bicycle. Just like that, it's like Consciousness creates reality.
Ronen Levin
You can ride with and feel without, on the one hand the bikes help you not get sweaty to meetings, on the other hand you are not completely passive, you feel that you are doing some kind of physical activity.
Nadav Rubinstein
It does not even bother me what I do, the bike seems to be reading my body.
Sharon Ben-Avraham
Finance Planner - SBA
The moment I saw them, just in that second I realized that I wanted them.
Moshit Barel
Hi - Tech
It's one of the best moments of our day, we tend to talk about it in the evening. Of how much we enjoyed the ride to and from work.
Avi Golzman
Hi - Tech
The feeling is that it's a lot more flowing and you're more powerful in your ride, but riding is very natural, it's not a sense of driving in a motorized vehicle, it's really feels like riding a bicycle
Amihai Danny
Thanks to this bike, the road became as important as the destination. Smart, beautiful, my little pleasure every day.
Or Uzial
Software Developer
My best investment in recent years! Super Happy on the product (Foffa) and the service is amazing! Great guys, always happy to help. highly recommend!
Tech Specs






32V 8A Li-ion 160 Wh

Contact Us

Please let us know if you have any questions

Maskit 15, Herzliya Pituach
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Tel: +972544656556